SHORT DESCRIPTION

With the brand philosophy "bread has life," BA Bakery partners with SONGTSAM in Shangri-La to create a master baker's bread innovation hub inspired by the mountainous surroundings. Situated within the Songtsam Shangri-La, the hotel boasts views of the Songzanlin Temple from its windows. In this wild Eastern landscape, the blend of local heritage and baking craftsmanship results in a vibrant culinary experience, catering to guests in search of the region's hidden treasures. Throughout the meticulous examination of geographical surroundings, local customs, and diverse clientele, the designer balances professional depth with artistic heights to articulate the intimate connection between people, space, and the natural environment, finding rejuvenation in this return to the essence. In the construction of props, 8:00AM Design embraces traditional forms, utilizing joinery techniques and natural cave stone platforms, alongside solid wood cabinet panels, to minimize the presence of artificial carving marks. Within the rustic material textures, every pattern tells a vivid story of local heritage. A dialogue between contemporary elements and the imprints of the mountains begins, remaining fresh and enduring over time. The warm yellow light emitted by the counter diffuses, guiding the gaze indoors. Stepping onto the stone tiles feels like entering a serene treasure trove. Tyvek with the brand insignia, illuminated by the light, reveal delicate fibers, reminiscent of the soft, stretching texture formed after bread fermentation, infusing the space with the vibrant essence of the brand culture.