ENTRY DETAILS

  • Company Name Wonder Education
  • Entry Name Oxford Reading Tree BCK Bilingual Story Machine
  • Category
    • Product design
      Gold Award (2025)
  • Clients
  • Lead Designer Wonder Education
  • Design Team
  • Completion Date
  • Size
  • Location
  • Photo Credit
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SHORT DESCRIPTION

Designed for children aged 0 to 8, this innovative bilingual storytelling device addresses key shortcomings in the current market—such as poor professionalism, dull visuals, and complex operation—by offering a fun and interactive approach to early childhood English enlightenment. The design transforms beloved Oxford Reading Tree characters (Kipper, Biff, Chip) from 2D illustrations into adorable 3D figures. Key identifying features and colors stay true to the originals: Kipper wearing his orange striped top and red backpack, Biff with her red bow hairband, and Chip cradling his favorite soccer ball. These faithful recreations ensure immediate recognition while creating an emotional connection with little ones. Featuring a sleek, rounded silhouette and a large head, the design leans into children’s natural fondness for cute, cartoon forms, positioning itself as a friendly learning companion. The surface is coated with matte, skin-friendly silicate paint, making it comfortable to hold and mitigating the typical coldness of electronic devices. Moreover, all functional components, including buttons, speaker grilles, and indicator lights, are discreetly incorporated into the clothing, backpacks, and outsoles, ensuring a clean aesthetic without sacrificing practicality. The educational content is underpinned by a deep professional background. As the exclusive strategic partner of Oxford University Press in mainland China, Wonder Education has developed specialized online courses based on the Oxford Reading Tree series, equipping this story machine with authentic original audio, scientifically leveled bilingual lessons, and English nursery rhymes—all tailored to different language development stages. For child-friendly interaction, core functions are simplified into just four intuitive buttons, making it easy for the youngest users to operate independently. The built-in high-fidelity speaker delivers clear sound for more immersive and enjoyable language enlightenment.